One of the challenges when producing our magazines is working to a deadline; not that I mind the deadline so much, more the fact that it’s an extremely busy time, with last-minute changes to finalise, articles to be formatted and the whole thing proof-read before it’s sent to be printed. It also means that we have to plan ahead if we want to book a holiday so that it doesn’t clash with the deadline. And, because our deadline is just the first step in the process of getting the finished product delivered through your door, we have to make sure that’s what included in the magazine at deadline is still relevant about two weeks later when the distribution is finished.
That time lag also applies to this monthly letter: I can’t mention anything too up-to-the minute in case it’s irrelevant by the time you read it. So, for example, it would be foolish of me to bring up a topic like the Eurozone crisis because by the end of January it might have all blown over, or we might all be cashing in our spare Euros because the currency has collapsed!
But such weighty matters are not for us – what we strive to do is produce a decent magazine with a variety of articles and puzzles, plenty of local contributions, information on community groups and events and, of course, a wide selection of locally based business advertisers providing services you need, which can be kept close to hand. (And, for those of you reading this on our website, you’ll find contact details for advertisers as well as articles and community information here too.)
Feedback from readers is important to us, so if you have any comments then we’d love to hear from you – call us on 0191 253 7608 or email firstname.lastname@example.org.
by Carol Robinson